Writing reports and proposal Assignment Example | Topics and Well Written Essays - 1750 words

Writing reports and proposal - Assignment Example The overall outlook of this job profile is very lucrative for both the employee and the employer. Thus, it becomes imperative to understand the value of the marketing manager in the business settings. The principal responsibility of a marketing manager is associated with managing the business operations of a company. The job requires managing the resources available to the company effectively in order to create effective marketing policies and strategies. The marketing manager is often given the responsibility to handle the issues related to a single product, in case the product is of vital importance and when marketing of such products is very complicated. There can be circumstances when the marketing manager will be viewed as a general manager and given the responsibility to handle a wide range of products and services. Organizations which operate in a large scale can thus, employ and appoint several marketing managers for handling different products. Small firms on the other hand do not engage more than one marketing managers because of its limited business operations. The marketing manager should be highly creative and he should always keep on developing innovative ideas. He should be articulate and have an ability of communicating ideas effectively to his subordinates. The marketing manager should intensively promote the products of the company and work in an organized way (Brownlie and Saren, 147-161). The job duties vary with the structure and functions of the organization. It also differs with the sector of business operations. The duty of the marketing manager may involve a range of activities. The foremost responsibility of a marketing manager is to analyze and conduct research about the major trends prevailing in the market. They should have the skills to identify the potential target markets. It is the responsibility of the marketing managers to cater to those markets with innovative